Audiences, Stories, Impact
Businesses are built-in communities and serve as a way to improve the people and facilities around them. ALK holds and invests in companies with strong commitments to communities and looks to weave their investments even further into the fabric of the community.
ALK Capital’s team has decades of experience
in maximizing performance operations and investments of multiple Fortune 100 companies. They have a track record of high-profile turnarounds and asset optimization in the sports and media space and other arenas.

ALK Capital proudly became stewards and investors in the historic Burnley Football Club in 2020, when Velocity Sports Partners (VSP) – the sports investment arm of ALK Capital – acquired a majority shareholding in the club.
Celebrating a return to the Premier League in 2023, our journey is just beginning.
Velocity Sports Partners (VSP), the sports-investment arm of ALK Capital, today announced the launch of VSP Studios, a digital-first content and IP hub designed to redefine how sport connects with culture, brands and global audiences.
Understanding the Squad Cost Ratio (SCR) is becoming essential for clubs navigating modern football finance regulations.